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Pricing of Residential Properties
By Antonis Loizou, FRICS
Antonis Loizou & Associates Ltd Chartered Surveyors
Property Valuers -
Project Managers
12
April 2009
When a residential vendor considers the asking price for
his property, there are several parameters that he must
take into account, in order to reflect the
“right” price
for sale. Of course, at the end of the day, the sales
price is set by demand and supply, the economic
conditions of the country etc. But other than these
general parameters, we list below some of the main
considerations that one vendor should take into account.
For these parameters we place a score starting from
1-10 according to the importance that potential
buyers/the market places. These suggested items and the
scores, cannot be considered as being absolute, since
each potential purchaser has his own priority/score
basis.
-
Age: Age plays an
important role in pricing, since in this part of the
world houses/units over 20 years old are considered as
old notwithstanding that in other countries, such as
the U.K. on old property is looked upon with an
average age of over 40-60 years -
Score
7.
-
Design: It is gaining in importance and over the
last years it has become a main parameter.
Notwithstanding the fact that most properties are sold
with an artist impression (off plan) this item,
especially when the unit is ready, has a major role -
Score 5.
-
Facilities: Items
such as air conditioning, central heating, satellite,
pressure system, heated pool, Jacuzzi, electric gates,
electric shutters, alarm/security systems etc are also
on an increasing scale of importance, especially so as
one reaches to the higher end of the market -
Score 4.
-
Location: As always it is an important item but the
distance from the town does not play the important
role that it did a few years ago. As long as the
property is close to a good highway/motorway exit, the
distance of up to 10 kms away from the town center is
not a major drawback. In terms of location what is
more important is the local environment, views,
proximity to sea etc, their proximity to the town -
Score 6.
-
Quality of Materials:
More important to some rather than others. Granite
floors and flashy built in features, are more
important to Arab & Russian clients than locals and
other Europeans. Nevertheless good quality of
materials is a must and their importance increases as
the price/cost of the property increases. Basic
materials such as marble/parquet floor/double
glazing/shutters, fitted imported kitchen or good
quality local kitchens and above all good quality of
workmanship (not often found) are important -
Score 4.
-
Named Locations: More important to locals than
foreign purchasers. For example, the
“green area” (at
Limassol), Penhill (at Nicosia), Phaneromeni (at
Larnaca) etc, are an address for service. Foreign
buyers are not so bothered and they place more
importance to the quality of the immediate
neighborhood - Score 3.
-
Immediate Neighborhood: We will say that a radius of
around 500 meters is crucial to establish the quality
of the neighborhood. Well maintained, good quality
buildings, the absence of multi storey buildings and
those with units on columns etc, help towards the
upgrading. Again the larger the size of the garden,
the lesser importance the neighborhood/immediate
environment becomes - Score 3.
-
Named developer/designer:
Not so important as in
other countries. The very recent years a couple of
local developers in Nicosia have acquired a name for
themselves (which is reflected by attractive
architecture and quality of finishes). These
developers are now asking and getting above the normal
rates, simply because of their “brand” name
- Score 3.
-
Plot Size: A
comfortable plot size is around 2-3 times the size of
the building (if single unit). Anything more than this
will not be necessarily compensated by the market with
its full price (save in agricultural areas). A normal
size is over 1½ times the size of the building -
Score 3.
-
Titles Availability: Surprisingly not a great
importance is placed for the lack or availability of
title. With the increasing publicity that this items
is having nowadays, its scoring will increase (with
less importance for the locals) -
Score 3.
-
State of Repair:
If ready “do whatever it takes”
to do the property up including bathrooms and
externals - Score 4.
-
Selling Agent: More important to locals rather than
foreigners, who feel more secured by dealing with a
“name” selling agent with years of history and honest
dealings - Score 2.
-
Financing: With
the nowadays shortage of finance, if you could help
towards long term funding, your potential purchaser
(even if he takes over your own loan) is very
important - Score 3.
-
Garden: A well maintained garden is an eye catcher,
especially if your garden has grown up trees, a B.Q.,
an attractive fence with a remote control gate, garden
lights etc.
-
Other Items: The list is endless including items
such as availability of shutters, ordinary C.H.
radiators, as opposed to floor heating, open
fireplace, Jacuzzi in bathroom, satellite etc etc.
Most of the remaining not listed items are not of such
a major importance, but, again, every bit counts
especially during these lack of buyers times.
www.aloizou.com.cyyyyy
www.aloizou.ro
www.aloizou.ru
ala-HQ@aloizou.com.cy
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